This morning I ordered a new car and on my return home found several emails from the dealer including this:

"I'm so excited. When I heard you'd placed an order for me my heart jumped a beat; we're going to have such fun together.

Before we can start our adventure, the lovely people at [dealer] will do lots of things and they've asked me to explain. You will see a timeline above of next steps and in the box below they have detailed what they will do to get me ready (looking forward for that bit

 
Anthropomorphising (that took several goes to spell correctly!) a new car purchase? Nothing new under the sun when it comes to marketing. Although it seems a little bit OTT when the dealer has already (presumably) got your money.

 
Oops, I omitted the last part of the cutesy letter and my comment, and I can't modify my original post. It should have continued:

... ) and the things you will need to do.

If you have any questions, just call; they are a friendly bunch.

Missing you already!

Your New Car"

Yuk? I do hope that the car won't be too upset because I opted out of £800+ of bodywork & interior protection and chip repair insurance. In a moment of weakness I agreed to pay £332 for an extended warranty, but may cancel that. The  dealer's trade-in offer for my car was disappointing at £8000; the day before another dealer with whom I'd discussed another car offered £8,500. Webuyanycar offered £9,200, increased a day later to £9,410, though they're unaware of a couple of bodywork blemishes that the dealers know about. The Road Fund was a bit of a shock -I gather there there's a hefty premium for the first year. And I wasn't amused by the fact that it runs from June 1. Delivery is estimated for early August (four weeks before the MoT, Road Fund renewal and service for my existing car fall due).